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MODERN
MODERATION
IS HERE.

Gradient is a brand new vodka soda, and a whole new way to drink.

Gradient packs together six different strengths of vodka soda in one box, giving you a new way to control how bright your night.

START THE
NIGHT RIGHT.

Start with the strength
that’s right for your night.

KEEP THE
NIGHT BRIGHT.

Follow up your first
with a little or a lot less.

DIAL IN
YOUR NIGHT.

Skip any strength that’s not right for the vibe of your night.

LESS IS
MORE FUN.

Stay your vibrant self all night
by gradually ramping it down.

END THE
NIGHT LIGHT.

Keep a drink in hand without letting the night get out of hand.

A GOOD NIGHT
IN HINDSIGHT.

Enjoy tomorrow morning knowing you enjoyed last night right.

Are you legal drinking age?

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