maintain your merry.

gradient is the world's first gradually reducing vodka soda, packaging four strengths of alcohol in one convenient box.

7% | 6% | 4% | 3%

This revolutionary approach helps you stay bright all holiday party long.
For a limited time, get Cranberry Ginger Ale gradient, only available in Calgary.

"Great way to slow down the alcohol as the night progresses and willpower disappears."
- Hendrika M.

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Keep your holidays merry and bright with four gradually reducing strengths of vodka soda. Festively flavoured with natural cranberry, ginger ale and 5 grams of sugar per can

Buy a "party flat", ie six 4-packs and get 15% off.

7% Alc./Vol. | 6% Alc./Vol. | 4% Alc./Vol. | 3% Alc./Vol.
355 mL | 5g Sugar | 0 Gluten | 5g Carbs

"Friggen amazing!!"
- Fern E.

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Join in the festivities our delicious (and festive!) zero-alcohol Cranberry Ginger Ale.

4-pack | 0% Alc./Vol.
355 mL | 5g Sugar | 0 Gluten | 5g Carbs

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Warm, soft and bright. These toques have a badge on both sides - so just like gradient drinks - you get a little extra control to be exactly who you want to be.

The new standard is

no standard.

When it comes to people and parties, there is no standard. So, why should we always drink "standard" 5% alc./vol. drinks?

The original three.

Raspberry Lemon

A refreshingly light mix of lemon and raspberry.

Cucumber Mint

Aromatic cucumber with a refreshing mint finish.

Lime

Bright and clean, unlike any other lime on the shelf.

"Love it... we're older and still like to party but don't want the hangover anymore!"
- Jean H.

GRADUALLY REDUCING ALCOHOL

less is more fun.

By drinking less and less through the night you can keep a drink in hand without letting the night get out of hand.
Start the night as bright as you like.
Ramp it down so you stay up.  
Maintain the good vibes.
Keep
the night bright all night.

GRADUALLY REDUCING ALCOHOL

less is more fun.

By drinking less and less through the night you can keep a drink in hand without letting the night get out of hand.
Start the night as bright as you like.
Ramp it down so you stay up.  
Maintain the good vibes.
Keep
the night bright all night.

ADD CONTROL TO YOUR NIGHT

ready four anything.

By adding a pack of gradient to your night you control how the night plays out, whether you're looking to party, or chill, you hold all the cans.  
Fast-forward to the best part of the night.
Stay your playful self all night long.
Pause the party when everything is just right.
Slow-mo the night's best moments.

keep your night bright.

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